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Unlock the full potential of digital marketing with a no bs or bias approach responses to your most pressing marketing questions. Our expert insights are designed to elevate your knowledge, significantly boost your businesses ROI, and streamline your marketing strategies.
Content marketing is an effective method of building brand awareness and growing audience engagement, resulting in an increase in high-quality leads.
This is a tough question but one of our favourites. If you type this question into Google you will see many people talking about how no reputable agency will guarantee rankings as rankings can not be guaranteed
There are a total of 9 different types of Google Ads, and not all of these will be relevant to your business type.
Whilst inbound and outbound marketing both serve the same purpose of getting your business in front of potential customers.
If the marketing is done correctly, your business exposure will be significantly increased which also increases the number of opportunities to sell and make higher profits.
The major benefit of social media advertising is the ability to reach your exact audience. Facebook Ads are the most targeted form of advertising in the whole world.
Usually, it takes around 6-12 months for you to start seeing the full impact of Search Engine Optimisation (SEO) through the amount of enquires you are getting.
A Google My Business profile will enable your business to show on Google Search and Google Maps when a user searches for your product/service.
Checking emails is something that people do on average 15 times per day, or every 37 minutes; when they first wake up, on their lunch break and in the evening.
There are many benefits of tapping into inbound marketing strategies for your business to increase the number of potential customers that turn into leads.
Paid advertising platforms like Facebook, Instagram, Google and LinkedIn are some of the largest and most intricate platforms for audience targeting.
Email marketing is a cost-effective method of marketing, especially in comparison to high budgets on Facebook Advertising or Google Adwords.
There are many different types of inbound marketing, not all of these will be suitable for your business type, however, it’s likely a large percentage of them will be.
INBOUND Marketing
Not all business owners will see content creation as an essential element for their business. However, it is important to understand the advantages and disadvantages of content creation before deciding if content creation is a good investment for your business.
Outsourcing your marketing can be extremely beneficial for helping your business save time, become more successful and have a better ROI with your marketing spend.
This is a tricky question to answer as some businesses would argue that network marketing is worthwhile, whereas other businesses would suggest it is a waste of time.
Choosing to outsource your marketing is not an easy decision to make, especially if you already have a team or individual working on your marketing.
It is important to understand that there are many more benefits to outsourced marketing that aren’t just ‘success’ and making money. Outsourced marketing is extremely beneficial for helping you save time and energy on your own marketing.
Integrating videography into your brand image can be extremely beneficial for elevating your marketing. The first step in creating impactful video content involves deciding on your content and the length.
When it comes to videography it is very important that you fully understand the visual world to ensure that you get the best outcome that will be most successful for your business and have the biggest impact with ROI.
Photography has long been an important aspect of marketing as without visual photo content it makes sharing photo-based content on social media, websites and other marketing materials extremely difficult.
When it comes to deciding on the best social media platform for marketing, it is important to consider a number of factors first.
Great, you’ve decided you’d like to hire a videographer to bring your video ideas to life, but now you’ve got the difficulty of deciding on the correct videographer to hire for your business.
Unfortunately, there is no one-size fits all answer to the question of how many times a week you should be posting on social media.
Anyone is qualified enough to create a post on a social media platform, however, this doesn’t always mean that the posts being created are going to be effective for marketing and for your business.
You might be envious of that business you’ve seen with a stunning brochure, flyers and business cards that all match and look super sleek. Fortunately, you can have the same for your business.
Whilst you might understand the power of content creation, and have a need for content to be created for your business, it can be difficult to identify which type of content is most effective for your business and industry.
Subconsciously there is a set of do’s and don’ts for social media that can either make or break your social media marketing.
The term ‘regular basis’ is very subjective and will vary per business and the industry you operate in. Certain types of content such as brochures only require producing on a yearly basis as a minimum.
B2B marketing refers to ‘Business To Business’ Marketing, and B2C Marketing refers to ‘Business To Customer’ Marketing.
B2B marketing refers to ‘Business To Business’ Marketing , this is applicable to businesses that offer a product or service to another business or organisation. For example, an accountant who works with businesses or a company that produces software for businesses.
Many forms of content creation that have the potential to improve your search engine optimisation, however the forms of content creation that are particularly impactful include written and visual e.g. blog articles, images, Infograph's, videos.
If potential customers searching for your business cannot find your website when typing in buying and research queries into Google for your location this will impact the level of performance your website is able to achieve.
During your website build, we hold two "design reviews". The first one takes place when we have built a rough design of your website. You will be able to provide feedback on the pages (home page, about page, 1 service page).
We take care of all updates even after your website has been finished. To get any changes or updates made to your website simply email our support team and thanks to our 24-hour service promise we will have your updates completed within 24 hours.
Google AdWords, also known as Google PPC (pay-per-click) is a paid advertising method that utilises the Google Search Engine to promote your product or service at the top of search results.
For most platforms, the answer is no, if you are running the ads yourself, you can usually spend as little or as much as you like. Some exceptions for this are LinkedIn Ads where you usually require a minimum spend per ad.
Content Marketing is extremely personal as it is entirely dependent on the business needs and desired outcome e.g. the area of marketing they want to tap into or the demographic that they want to attract.
Content marketing is a form of marketing that involves content creation for the purpose of enhancing the marketing materials for a business’s products or services which is then targeted at the ideal consumer.
Good reviews indicate that your business is trustworthy and therefore potential customers are more likely to reach out to you if they have heard about the great experiences other customers have had previously.
Email marketing can be extremely effective if utilised correctly as it has great potential to build a relationship and direct line of communication with both existing customers and prospective customers.
Email marketing is simply reaching out directly to existing or prospectus customers through their email inboxes.
Google My Business is a tool created by Google to help businesses gain more visibility, manage and advertise their business online via the search engine.
You will be pleasantly surprised to learn that there is absolutely no cost in creating your Google My Business profile listing.
During your content session (held after you have agreed to work with us), we will take a deep dive into your business, find out everything about your business, what you have to offer and the content we need to write to be able to articulate this the best way to potential new customers.
Our goal is always to get your new website launched as soon as we can so it can start adding value to your business. However, we will always prioritise the quality of work over rushing to get it completed, hence why we say a maximum of 60 days.
Usually, once a high-performance website has gone live you will start seeing a noticeable increase in your enquires within the first 90 days. Results will keep improving, getting your business more and more enquiries every month that you work with us, without having to spend any extra.
The answer to this question is very similar to the "Are SEO rankings guaranteed?" question. It cannot be guaranteed that you will rank ahead of your competitors as there are many factors and variables which go into rankings.
Organic traffic is getting ranked in Google's listings that do not require any ad spend, meaning when you get clicked on by someone searching for your company or the services you provide it doesn't cost you any money for that click.
