Whilst inbound and outbound marketing both serve the same purpose of getting your business in front of potential customers. They are two different approaches towards doing so, based on the stage the potential customer is at in the buying cycle.

Inbound Marketing 

Inbound marketing is a form of marketing that is customer-focused  and works to engage them with your business, helping them with the buying process and building long-term relationships. 

Inbound marketing ultimately provides solutions (your product/service) to potential customers.

Types of inbound marketing materials include high-value content creation  offerings e.g. e-books or guides, social media content and infographics, this is more value based content to sell your business for the product/service as they are already actively searching for a solution.

Related Article: 'What Are The Benefits Of Inbound Marketing?'

Outbound Marketing 

Outbound marketing involves proactively reaching out to consumers to promote your product/service to them.

They’re consumers who are potentially not yet directly researching for your business,  however, may have a problem where they require your product/service to help.

Types of outbound marketing include email marketing, videos, calling,  paid advertising  etc. anything likely to ‘disrupt’ their day. This content is far more likely to consist of sales elements to help turn them into a lead.