Photography has long been an important aspect of marketing as without visual photo content it makes sharing photo-based content on social media, websites and other marketing materials extremely difficult. 

In some instances such as product imagery for e-commerce, posters and print brochures, photography is still essential and will continue to be used. 

Photography will always be a powerful tool for capturing still images for marketing materials. However, where it can, videography is quickly replacing photography in the world of marketing. 

Video content (videography) is far more engaging and elevates your brand image enabling you to communicate with prospects and existing clients much easier. 

Related Article: ‘What Are 5 Ways Videography Will Have A Huge Impact On Your Entire Business?’

In particular, short-form video content is good for quickly grabbing attention and can work well for marketing materials such as social media campaigns (organic and paid) or video-based websites. 

Long-form videos are suitable if the intention is to form a narrative, take someone through a full journey or share client testimonials.

Since platforms such as TikTok, Instagram Reels and YouTube Shorts have made an appearance it has made businesses wanting to stay relevant make the switch towards generating more and more video-based content.