Inbound marketing is a form of marketing that is customer-focused  and works to engage them with your business, helping them with the buying process and building long-term relationships. 

Inbound marketing ultimately provides solutions (your product/service) to potential customers. 

Content marketing is a great example of inbound marketing strategies, content marketing  involves the creation of content that is customer-focused  and will benefit the customer as they navigate through the buying cycle, particularly whilst they’re in the research phase. 

Related Article: ' What Are The Benefits Of In bound Marketing?'

The most common types of content include email marketing newsletters, social media posts, blog posts, videos, podcasts, infographics and much more. Content marketing is specifically designed to  promote brand awareness  but also obtain the attention of the target audience by providing relevant information and using strong CTAs.