Google AdWords, also known as Google PPC (pay-per-click) is a paid advertising method that utilises the Google Search Engine to promote your product or service  at the top of search results. If set up and working correctly, these adverts can generate a high volume of traffic  to your high-performance website, which can then turn into leads. 

Using Google AdWords, you’ll display on Google for your main keyword and locations  (depending on the set-up of your ad). It’s a great method of putting your business in front of users who are using a search engine like Google to search answers to a question or problem they have.

 Related Article: 'What Are The Different Types Of Google Ads?'

You can spot Google AdWord adverts yourself by searching something on Google e.g. Plumber near me and the first few results will have ‘Ad’ next to them, these are examples of Google PPC adverts.