Anyone is qualified enough to create a post on a social media platform, however, this doesn’t always mean that the posts being created are going to be effective for marketing and for your business.

As marketing experts, we have outlined 8 of our best tips for creating optimised social media posts that are engaging and most likely to generate leads.

Engaging Header - Start your post text with an engaging header, this is one of your only chances to get your audience to stop scrolling. Make your text easy to read and experiment with a tone of voice that suits your business.

Use Images - Try to include a visual for every post; e.g. photos, videos, or GIFs. Ensure they are high-quality and are the right size for each platform.

Link Usage - Be cautious about using too many links, as they can limit your organic reach. Only use relevant links to your website when necessary. (Aim for 20% of posts with links).

Engage, Engage, Engage - Engage with your comments and direct messages. It is important that your audience feels heard, so always respond!

 Related Article: 'What Is The Best Social Media Platform For Social Media Marketing?'

Brand Colours - Always stick with your brand colours when making any visuals, this allows your business to be consistent and your audience will get familiar with your content.

Clear CTA - End your posts with a clear call to action which encourages the reader to the next step. Do you want them to visit your website, send you an email or book a callback? MAKE IT CLEAR.

Relevant Hashtags - Keep your specific hashtags for your business and post topic. 3-5 relevant hashtags are more effective than 20 irrelevant hashtags, and only use trending hashtags that apply to YOU!

20/80 Rule - Use the 20/80 rule when creating your content. 20% sales and 80% value. Don't overload your audience with sale post after sale post, provide valuable content such as top tips, entertainment and faqs that they are more likely to engage with.

Give it a go implementing all of these 8 tips and see how well your social media post is received!