Content marketing is a form of marketing that involves content creation for the purpose of enhancing the marketing materials for a business’s products or services which is then targeted at the ideal consumer.

Generally speaking, the content created is of a high-value and high-quality  standard and shared in an online capacity either on a high-performance website, social media or Facebook Advertising.  

 Related Article: 'What Kind Of Content Do You Create?'                

The most common types of content include email marketing newsletters, social media posts, blog posts,  videos, podcasts, infographics  and much more. For more information about the types of content, click here. 

Content marketing is specifically designed to promote brand awareness  but also obtain the attention of the target audience by providing relevant information.