What Is The Difference Between B2B And B2C Marketing?
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What Is The Difference Between B2B And B2C Marketing?
B2B marketing refers to ‘Business To Business’ Marketing, and B2C Marketing refers to ‘Business To Customer’ Marketing.
In B2B marketing businesses are offering their product or services to other businesses or organisations.
Whereas B2C marketing is a business
offering and promoting their product or service directly to customers.
Related Article: 'Is B2B Network Marketing Worthwhile?'
Whilst elements of marketing are the same with B2B and B2C Marketing, there are some aspects where
particular strategies are more applicable for one and not the other
e.g. you’re far less likely to use a network marketing approach for B2C.
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