“Should We Quit?” to £200K a Year - in Just 24 Months
Two family men. Zero business experience. And a DIY setup that nearly broke them. Here's how Derby Waste Removal went from scraping by… to becoming one of the most in-demand waste firms in Derby.
290k
REVENUE GROWTH
10,000
CUSTOMER ENQUIRIES
14X
MARKETING ROI
Over 40 Industries Helped - 100% 5-Star Reviews - Multi-Award-Winning Agency
flat from the start untill..
Two blokes. no plan. just a van and a dream
Leigh and Leigh walked away from senior retail jobs with one goal: build something for themselves.
No plan, no mentor, no clue about anything business or marketing. Just a van, a vague idea, and a website they cobbled together late at night. It didn’t work. The jobs didn’t come. The leaflets got binned. The socials sat silent.
They boosted a few Facebook posts. Asked around. Tried flyers. A handful of jobs came in but nothing close to sustainable. The pressure kept piling up.
One Leigh even told a mate, “Maybe I should just go back to retail.” That mate replied, “I don’t know them, but I’ve heard Ashby Digital sorted my mate right out…”
That one conversation changed everything. Within weeks of reaching out to Ashby Digital, they had a proper website - not just a better design, but one that actually ranked. For the first time, they weren’t chasing jobs - the jobs were coming to them.
Domestic calls. Bigger commercial jobs. Enquiries every single day. They’d finally found a way to get customers.
Their Vision + Real Problem
They Didn’t Want to Be Millionaires. They Just Wanted to Make It Work.
This wasn’t about Lambos or scaling some faceless empire. Leigh and Leigh just wanted to build a solid business - one that paid the bills, let them be present with their families, and meant never having to clock in under fluorescent lights again.
But the dream was starting to unravel. The DIY site screamed amateur. They were invisible on Google. And no matter how many Facebook posts went out or flyers hit the streets, the phone barely rang. Every day felt heavier than the last.
The real issue? This wasn’t just a “marketing” problem. It was a foundation problem. They didn’t need flash - they needed to be found, trusted, and booked. Because scraping together low-paying jobs wasn’t the freedom they’d signed up for.
THE TURNING POINT
Rebuilding Everything From the Ground Up
We didn’t promise fireworks. We promised foundations. They didn’t need another flashy gimmick they needed a real engine for growth that could run without guesswork or burnout.
So we scrapped the DIY site and built a fast, high-performance machine. Every page mapped to the services they offered, in the exact areas they wanted to win work. Visibility + conversion = finally getting paid.
- Built a high-converting website mapped to all services + locations
- Deployed local SEO that outranked all their competitors and even the Derby City Council
- Targeted high-ticket commercial keywords for better profit
- Managed social media and ads to fuel growth without burning budget
- Wrote email flows to drive repeat bookings and referrals
Within weeks, the phone was ringing daily. Domestic jobs. Then bigger contracts. They weren’t chasing scraps anymore - leads were finding them.
“We'd been scraping by. within a few months of working with ashby, we were booked up weeks at a time - and charging more than we ever thought we could”
As the wins stacked up, we levelled up the strategy. Targeted SEO campaigns aimed at commercial work. Paid social ads with no wasted spend. Full social management. Email flows to nurture loyalty and repeat bookings.
Most agencies hand you some tools and walk away.
We built them a machine - and it runs daily. Now, they’re not just surviving. They’re taking days off.
RESULTS THAT CHANGED EVERYTHING
From DIY Chaos to a multi-six figure a year business
No outside funding. No massive budget. Just the right moves at the right time. From a £10K side hustle to a six-figure, fully booked business in two years flat. Their site now dominates Google. They’re booking jobs weeks in advance - including commercial projects they once thought were way out of reach.
290k
REVENUE GROWTH
10,000
CUSTOMER ENQUIRIES
14X
MARKETING ROI
Leigh - dwr founder review
“We didn’t expect to grow this fast. or be able to get £12k COMMERCIAL jobs"
"I'm one of the directors at a company call Derby Waste Removal. Ashby Digital Agency helps us build our high-performing website and we could not be happier.
Despite being a newer business they have managed to get us to outrank all of our competitors on Google including the Derby City Council website, which we thought would be impossible even if we had been going for 20 years!
Not only that, we were also awarded in the top 3 rated waste removal firms in Derby and a huge part of the positive feedback they gave us was because of our website. We 100% recommend this business!"
are you struggling with marketing?
Feel Like You’re Flat Out.. and Still Falling Behind?
You’re doing everything. Grinding day in, day out. Posting on social. Handing out flyers. Hustling for every job you can. But somehow, you’re still barely staying afloat. That was Leigh and Leigh - until they stopped guessing and started building something real.
DONE-FOR-YOU DISCOVERY SESSION
Trusted by biz OWNERS who were tired of marketing that didn’t work.
Most business owners don’t need more marketing - they need the right strategy.
In your Done-For-You Discovery Session, we’ll uncover:
What’s been holding you back, show you what’s working in your space, and highlight the exact opportunities your business is missing.
We back everything with real-world examples, competitor insights, and a plan tailored to your goals.
No fluff. No pressure. Just clarity, value, and a path forward.
discover WHAT'S holding you back
We’ll show you what’s actually holding you back with live insights, real competitor data, and brutal truth (the really helpful kind).
discover the revenue YOU'RE missing
WHAT'S working in your industry
leave with clarity and zero pressure
No pressure. No sales traps. Just honest insight, expert advice, and a clear view of what your business is missing & how to fix it.
BEFORE THE WINS THE STRUGGLES WERE REAL
These Aren’t Just Success Stories
They’re Turning Points.
Before the testimonials and results, there were messy backstories. Websites that didn’t convert. Ads that didn’t work. Ambitions that felt out of reach. These case studies capture the pains businesses were having with us and on how we fixed them all.
