Not many people know what the Facebook Pixel is and shockingly this includes some of the biggest business names and agencies! 

Simply put, the Facebook Pixel is a piece of code  that is built to be installed into websites, by installing this into your website you are able to measure and optimise your Facebook ad campaigns based on the users that have visited your website. 

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You can measure users’ events such as clicking buttons or adding an item to their basket. Therefore, it’s a highly effective way to directly target users that have clicked on your website, but didn’t convert into a lead. 

You can target potential customers using the Facebook Advertising ‘Retargeting’ audience, give them a quick wave to let them know you’re still there and maybe even provide them with an unmissable offer to convert them into a lead. 

Use this pixel to measure the effectiveness of your marketing campaigns and track the actions of website users to create smarter marketing campaigns in the future.