OPTIMISED GROUP Case Study

WHAT WERE THEIR CHALLENGES?

Optimised was initially running Google Adwords as a sole marketing strategy as they were led to believe this is the correct thing to do. Whilst Google Adwords has great potential for success, they were using Google Ads alone to target potential clients (who are large national brands), therefore the search volumes are significantly low and was apparent with the lack of results they were obtaining. 

In addition, their company was split into 4 businesses and across 4 different websites, these Google Ads were only directing traffic to ¼ of these websites.

HOW DID WE HELP

From conducting a marketing audit, we proposed a whole new redefined marketing strategy. This involved creating one large high-performance website that was built bespoke to their business needs.

In addition to the implementation of SEO to create organic rankings on Google. With Search Engine Optimisation (SEO), it opens the opportunity to obtain website visitors for free, at a fraction of the price they were spending on Google Ads. 

In implementing this, we provided training for their internal team on the marketing strategy and worked together on improving the company message along with their social media marketing.

WHAT RESULTS HAVE WE HELPED THEM ACHIEVE

Over the last 3 years, we have worked closely with Optimised to develop a high-performance website and supported Optimised with their business plan.

Together, we combined their 4 group website into 1 and within just 6 months, their traffic had increased 10X and they have gone from being completely unknown online and having very little brand awareness to now generating opportunities online (some which have closed for millions in revenue) and also having potential prospects recognise the brand name 'Optimised'.

Optimised has grown exceptionally from 4 members of staff and 1 office to 150+ members of staff split over a total of 6 offices! 

We continue to work closely as an extension to Optimised, working alongside their internal marketing team. Through this partnership, Optimised is able to use our knowledge and method of strategising to ensure their marketing methods and internal team are performing to their best

In the next few months we are working on developing internal communication strategies and reviewing customer messages, alongside working closer with their sales team and divisional heads so there’s a lot more to come from Optimised.

liz - director written testimony

"we certainly would not of seen the growth and visibility if it wasn't for ashby digital."

“We've been working with Ashby Digital for quite sometime now and although I am the internal web developer for our 3 businesses within the Group I do have limited knowledge of SEO, Keywords, Ads etc.

They have a wealth of knowledge in all aspects of Digital Marketing and we certainly would not of seen the growth and visibility if it wasn't for them. We consider Ashby Digital to be part of our Marketing Team rather than a supplier.

In this digital world there are many companies offering you to get to the top of Google but that would mean spending thousands, Ashby Digital have the technical expertise to reduce this cost whilst still maintaining us at the top of Google!

I would highly recommend Ashby Digital as part of your Marketing solutions.”!”

sam - marketing lead written testimony

"Not a single conversation with them has gone by without them coming up with a brilliant new idea"

“Working with Ashby Digital has been an eye opening experience for us at the Optimised Group.

Ashby Digital always bring a fresh pair of eyes to any project. Not a single conversation with Damien has gone by without him coming up with a brilliant new idea, or asking the real thought-provoking questions that internal stakeholders wouldn't.

Since employing the Ashby Digital team to create our new website, we have been blown away with not only the sheer increase in organic web traffic, but the value of it as well.

Thanks to the team's SEO work, we have received organic traffic that would have cost thousands of pounds, had we chosen PPC.

Damien and team have a real up to date understanding of digital marketing, and know exactly how to get the most value out of every page, every social media post, and how to really "Optimise" our marketing efforts!"